The Spider-Man: Brand New Day trailer passed 1 billion views within four days of release.
Its first trailer debuted on March 18, 2026, and quickly became a major online event. The reported total reached more than 1.1 billion views within four days, making it the first film trailer to cross the 1-billion-view threshold according to the cited market research report.
The milestone followed an unusually large promotional rollout. Sony released short clips with fans and online creators before the full trailer, encouraging viewers to follow the campaign throughout the day. The trailer also revealed major story elements, including Peter Parker’s changing powers and the return of the Hand.
View counts are not identical to unique viewers. A single person can watch a trailer more than once, and a campaign may distribute footage across several platforms. Even with that qualification, the four-day figure became one of the film’s most notable marketing milestones.