Which candy brand uses the slogan “Taste the Rainbow”?

Skittles uses the slogan “Taste the Rainbow.”

The slogan became associated with Skittles through advertising that presented the candy’s assortment of bright colors and fruit flavors as a complete rainbow experience. The line is a sensory advertising metaphor: consumers cannot literally taste a rainbow, but they can sample the candy’s varied flavors.

Skittles were first made by the Mars company in Britain in 1974 and were introduced in the United States in 1979. The original product consisted of hard sugar shells surrounding chewy centers. Different varieties later added sour, tropical, and other flavor combinations.

A common mix-up is attributing “Taste the Rainbow” to a fruit drink or a general candy campaign. It is specifically identified with Skittles. Mars also owns other well-known confectionery brands, including M&M’s, but their slogans are different.