Which businessman joined Dragon's Den in 2021 as the show's youngest Dragon?

The story behind the answer

Steven Bartlett joined Dragon's Den in 2021 as the show's youngest Dragon.

Bartlett is an entrepreneur, author and podcaster who co-founded the social-media marketing agency Social Chain with Dominic McGregor. The company grew from a Manchester-based venture into an international social-marketing business, giving Bartlett a background in digital media and online brand building.

He joined the BBC programme for its nineteenth series, which aired in 2021. His appointment brought a younger technology and social-media perspective to a panel historically dominated by investors whose companies had been built in retail, manufacturing, property and traditional services.

The phrase “youngest Dragon” refers to his age when he joined the panel, not necessarily to the age of every contestant or to the age of the companies seeking investment. Bartlett later became widely known for The Diary of a CEO podcast, but that podcast is separate from his Dragon's Den role.

Source: Wikipedia · fact-checked Oct. 2026

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