Which beer brand used the slogan “The King of Beers”?

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The beer brand that used the slogan “The King of Beers” is Budweiser.

Budweiser is an American-style lager produced by Anheuser-Busch, the brewing company founded in St. Louis, Missouri. The brand was introduced in 1876 by Carl Conrad & Co. and later became closely associated with Anheuser-Busch.

“The King of Beers” became one of Budweiser’s best-known advertising slogans, presenting the lager as a leading or premium beer rather than describing a literal title. The wording appeared in Budweiser marketing for many years and remains strongly linked with the brand.

Budweiser is sometimes confused with Bud Light because both are Anheuser-Busch brands, but “The King of Beers” refers to Budweiser. It is also distinct from Budweiser Budvar, a Czech beer whose name has led to trademark disputes in some countries.

Source: Wikipedia · fact-checked Sept. 2026

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