Energizer used the slogan “It keeps going and going and going” to emphasize the long-lasting performance of its batteries.
The advertising campaign became especially recognizable through the Energizer Bunny, a pink rabbit that continues beating a drum while other performers stop. The character was introduced in 1989 and became one of the company’s most famous marketing symbols.
Energizer Holdings is an American manufacturer of batteries and other consumer products. The company’s battery business developed from the Eveready brand, and Energizer became the principal brand name used for its alkaline and specialty batteries.
The main confusion is with Duracell, whose advertising traditionally features a pink battery-powered rabbit and the phrase “No battery lasts longer.” Energizer’s rabbit moved through different advertising settings and was protected by trademark disputes in some markets. The slogan’s repeated wording is intended to mimic continued operation rather than specify an exact battery life.