Toyota used the slogan “Let’s Go Places.” The phrase served as Toyota’s major United States marketing tagline and expressed movement, exploration, and the role of its vehicles in everyday life.
Toyota introduced the English-language slogan in 2012, replacing “Moving Forward,” which the company had used since 2004. The newer line was designed to work across cars, trucks, hybrids, and other products rather than being tied to one model.
Toyota Motor Corporation was founded in Japan in 1937. Its best-known global models include the Corolla, introduced in 1966, and the Prius, launched in Japan in 1997 as a mass-produced hybrid passenger car.
“Let’s Go Places” is sometimes confused with regional Toyota advertising lines or with slogans from other automakers that emphasize progress and mobility. The exact phrase is associated with Toyota’s U.S. brand campaign.