Which automobile company used the slogan “Das Auto”?

Volkswagen used the slogan “Das Auto.” The German phrase means “The Car” and was used internationally as a concise statement of Volkswagen’s identity as a mainstream automobile manufacturer.

Volkswagen introduced the slogan in the mid-2000s, replacing the longer phrase “Aus Liebe zum Automobil,” meaning “For the love of the automobile.” Its deliberately simple wording suggested that Volkswagen represented the archetypal car rather than a niche luxury or performance model.

The slogan later became controversial because Volkswagen’s public image was damaged by the emissions-cheating scandal revealed in 2015. The company subsequently moved away from “Das Auto” in its branding, making the phrase an example of how corporate slogans can become tied to a particular era.

Volkswagen was founded in 1937 in Germany. Its name literally means “people’s car,” and the original Volkswagen Beetle became one of the world’s most widely produced automobile designs.