Honda has used “The Power of Dreams” as a global brand slogan.
The phrase reflects Honda’s long-standing emphasis on imagination, engineering, and turning ambitious ideas into products. Honda adopted it internationally in the early 2000s, building on the company’s identity as a manufacturer founded by Soichiro Honda.
Honda began as a motorcycle company in Japan and later expanded into automobiles, power equipment, marine engines, and other mobility products. Its advertising often connects the slogan with technology, human aspirations, and freedom of movement.
The slogan is sometimes confused with “The Power of Dreams” campaigns for individual Honda models or motorsport projects. Those campaigns use the same brand idea, while the phrase itself belongs to Honda’s wider corporate identity rather than one specific car.