Steve Jobs unveiled the iMac G3 in 1998 during Apple’s “Think different” era. The all-in-one computer used a translucent Bondi blue enclosure and helped redefine Apple’s visual identity.
The iMac G3 was introduced on August 15, 1998. It combined the computer and display in one case and included USB ports, while omitting legacy interfaces such as the floppy-disk drive. Its rounded, colorful design contrasted sharply with the beige computers common at the time.
The product was designed by Apple’s industrial design team under Jony Ive. Strong sales helped Apple return to profitability and established a naming pattern later used by products such as the iPod, iPhone, and iPad. “Think different” was an advertising slogan, not the computer’s formal name.