Which airline used the slogan “The World’s Favourite Airline”?

British Airways used the slogan “The World’s Favourite Airline.” The phrase reflected the carrier’s international network and its position as the United Kingdom’s principal global airline during a major period of expansion.

British Airways adopted the slogan in the 1980s. It was a bold superlative rather than a description of a specific route or aircraft, presenting the airline as a worldwide leader in passenger preference.

The claim has sometimes been remembered alongside British Airways’ later “To Fly. To Serve.” slogan, which has a more formal and service-oriented tone. The two phrases belong to different periods of the airline’s advertising history.

British Airways was created in 1974 through the merger of British Overseas Airways Corporation and British European Airways. The airline was privatized in 1987, and it later became part of International Airlines Group after merging with Iberia in 2011.