Which 1971 advertising slogan told McDonald’s customers, “You deserve a break today”?

“You Deserve a Break Today” was McDonald’s major advertising slogan beginning in 1971.

The line presented McDonald’s as a convenient and enjoyable pause in a busy day. It worked especially well with the growth of television advertising, where a short phrase could be repeated alongside food imagery and a memorable jingle.

The slogan became one of the company’s best-known pre-2000 advertising lines. Its message was broader than a claim about a particular menu item: it framed visiting McDonald’s as a small reward or moment of relaxation.

It is often mixed up with “I’m Lovin’ It,” introduced in 2003. Both are famous McDonald’s slogans, but they belong to different advertising eras and have different wording.