What was the name of McDonald's mascot introduced in 1980 as a female counterpart to Ronald McDonald?

Birdie the Early Bird was McDonald's mascot introduced in 1980 as a female counterpart to Ronald McDonald.

Birdie was created as part of the McDonaldland advertising universe and was associated with breakfast foods. Her name and yellow bird design connected her to McDonald's breakfast positioning, which the company had been promoting since the introduction of the Egg McMuffin in the 1970s.

The character wore a yellow flight suit, goggles, and a pink shirt. Her design helped distinguish her from the other McDonaldland figures while keeping the bright, costume-based style used across the campaign.

Birdie is sometimes confused with characters such as Grimace, the Hamburglar, or Mayor McCheese. Those figures belonged to the same fictional world, but Birdie's defining branding role was as the early-bird breakfast mascot.