What was the name of the 1970s McDonald's advertising campaign whose jingle began “You deserve a break today”?

“You Deserve a Break Today” was the name of the 1970s McDonald's advertising campaign whose jingle began with that line.

The campaign presented McDonald's as a convenient and welcome pause in a busy day. Its memorable melody helped turn the slogan into one of the company's best-known pieces of advertising, and the phrase connected a restaurant visit with relaxation rather than merely with hunger.

The wording is frequently shortened in conversation to “You deserve a break,” but the canonical campaign slogan included “today.” It is also distinct from the later “Have You Had Your Break Today?” slogan, which used related language in a different campaign.

McDonald's advertising history contains many slogans that stress happiness, convenience, or affection for the brand. This campaign stands out because its musical treatment made the wording especially easy to remember and repeat.