The first 18 minutes of Spider-Man: Brand New Day were screened at the CineEurope convention.
CineEurope is an industry convention focused on theatrical exhibition. Studios use events like this to present upcoming films to cinema owners, distributors, and other professionals before a movie reaches the general public.
Sony screened an extended opening portion of Brand New Day there in June 2026. This was different from a standard trailer because it showed a continuous section of the finished film rather than a short selection of edited highlights.
The movie also received promotional presentations at CinemaCon and San Diego Comic-Con. Those events featured footage, clips, or cast appearances, but the specific 18-minute preview is associated with CineEurope.