What website did J.K. Rowling launch in 2012 for Harry Potter fans?

J.K. Rowling launched Pottermore in 2012 as an interactive website for Harry Potter fans.

The site combined digital versions of the books with new writing by Rowling, interactive experiences, quizzes, and information about the wizarding world. It opened publicly in April 2012 after an earlier limited registration period. Users could explore story moments, be sorted into Hogwarts houses, and receive a wand.

Pottermore later expanded beyond the original website and was rebranded as Wizarding World Digital in 2019. That change can cause confusion when identifying the 2012 launch. Pottermore is the name associated with the original Rowling-backed online experience, while Wizarding World became the broader brand covering Harry Potter and related material.