The original Macintosh launched by Steve Jobs in 1984 had a retail price of $2,495.
Apple introduced the Macintosh on January 24, 1984, at a shareholder meeting in Cupertino, California. The compact computer combined a 9-inch black-and-white display, a Motorola 68000 processor, a mouse, and a graphical user interface in one enclosure.
Its price was substantially higher than the $1,995 figure sometimes remembered from early discussions of the product. The final launch price was $2,495, and the computer included 128 KB of memory, which inspired its later nickname, Macintosh 128K.
The Macintosh’s graphical interface made it easier for many people to use than command-line systems, but its limited memory and lack of internal hard drive were important constraints. Apple later released improved Macintosh models with more memory and storage.