What was the original name of J.K. Rowling’s Wizarding World website?

The original name of J.K. Rowling’s Wizarding World website was Pottermore.

Pottermore launched in 2011 as an interactive online experience connected with the Harry Potter books. Rowling contributed new writing and background material, while users could explore elements such as wand selection, house sorting, and moments from the novels.

The site was later redesigned and broadened beyond its original format. In 2019, Pottermore Publishing was created to manage digital Harry Potter and related Wizarding World content. The website itself was renamed WizardingWorld.com in 2019, reflecting the expansion of the brand beyond the seven core novels.

This creates a frequent naming confusion: Pottermore is the original name, while Wizarding World is the later brand and website identity. The name Pottermore remains associated with the project’s early interactive design and Rowling’s additional canon material.