What was the name of McDonald’s moon-themed advertising character introduced in 1986?

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Mac Tonight was McDonald’s moon-themed advertising character introduced in 1986.

The character appeared as a person with a crescent-moon head, sunglasses, and a tuxedo. His commercials promoted McDonald’s as an evening destination and used a jazz-oriented version of “Mack the Knife.”

Mac Tonight was created for a regional campaign in Southern California before becoming a nationally recognized advertising figure. The campaign helped give McDonald’s late-night branding a distinct visual identity separate from McDonaldland’s daytime characters.

The name is sometimes confused with the song used in the commercials or with a general nighttime slogan. Mac Tonight refers specifically to the moon-headed character, not the campaign’s musical arrangement.

Source: Wikipedia · fact-checked Sept. 2026

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