J.K. Rowling’s interactive Harry Potter website was called Pottermore before its 2019 rebrand.
Pottermore launched in 2012 as an official digital platform connected with the Harry Potter books. Users could explore illustrated moments from the stories, receive a Hogwarts house and wand, and read new writing by Rowling about the wizarding world.
The site was developed with Sony and was designed to combine reading material with interactive features. It also became a digital route for selling Harry Potter e-books and audiobooks in several markets.
In 2019, Pottermore was replaced by WizardingWorld.com, later known as Wizarding World. The rebrand broadened the site’s identity to cover the wider franchise, including Fantastic Beasts, so Pottermore is the historical name rather than the current brand.