What was McDonald’s advertising slogan used from 1971 to 1975?

McDonald’s used the advertising slogan “You Deserve a Break Today” from 1971 to 1975.

The line framed a McDonald’s visit as a welcome pause in a busy day. It appeared in television, radio, print, and other promotional material during a period when the company was expanding its national advertising identity.

The slogan became one of McDonald’s best-known early campaigns and was associated with a widely remembered jingle. It was later replaced by other lines as the company adjusted its branding and advertising strategy.

This slogan is sometimes confused with “You, You’re the One,” another McDonald’s campaign from the 1970s. It is also distinct from “I’m Lovin’ It,” which McDonald’s introduced globally in 2003.