Which McDonald's advertising character was known for saying “Robble, robble”?
Answer
The Hamburglar
Answer
The Hamburglar
The Hamburglar was the McDonald's advertising character associated with the phrase “Robble, robble.”
The character was introduced in 1971 as a mischievous figure who wanted to steal hamburgers. His black-and-white striped clothing, cape, mask, and small stature made him visually distinct within the McDonaldland cast.
The Hamburglar changed considerably over time. The earliest version was a more sinister-looking adult character, while later advertising presented him as a smaller, more cartoon-like child. His speech also became a memorable part of the brand's character language.
The Hamburglar is sometimes confused with Grimace because both characters were introduced during the same broad advertising era. Their roles differed: the Hamburglar focused on hamburgers, while early Grimace advertising centered on milkshake stealing.
Source: Wikipedia · fact-checked Oct. 2026