In McDonald's branding history, which product name was trademarked for the chain's chicken pieces introduced in 1983?

The story behind the answer

McDonald's introduced its chicken pieces under the name Chicken McNuggets in 1983.

The product was developed as a convenient, consistent chicken item that could be served in familiar bite-sized portions. Its distinctive “Mc” naming fit the chain's established product-branding pattern and helped make the item immediately recognizable.

Chicken McNuggets became one of McDonald's best-known menu brands, supported by boxes, sauces, advertising, and children's meal tie-ins. The product name is therefore part of the company's branding history as well as its menu history.

The item is sometimes confused with the McChicken sandwich, which is a separate McDonald's product. McNuggets are shaped chicken pieces, while the McChicken is a sandwich.

Source: Wikipedia · fact-checked Oct. 2026

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