What name replaced Pottermore as J.K. Rowling’s official wizarding-world website in 2019?

Wizarding World replaced Pottermore as the official online brand in 2019.

Pottermore launched in 2011 as an interactive website connected with the Harry Potter books. It offered reading material, quizzes, sorting experiences, and additional writing by Rowling. In 2019, the brand was renamed Wizarding World as the digital home for the broader Harry Potter and Fantastic Beasts franchises.

The rebrand reflected an expansion beyond the original Harry Potter book experience. Wizarding World content has included information about characters, houses, films, stage productions, and other parts of the franchise.

Pottermore is therefore best understood as the former name of the platform and brand, not as a separate fictional school or magical location. The fictional world itself is commonly called the wizarding world in Rowling’s stories.