What is the name of the website launched by J.K. Rowling in 2011?

J.K. Rowling launched the website Pottermore in 2011.

Pottermore was introduced as an interactive online experience connected to the Harry Potter books. Users could explore illustrated moments from the stories, receive a Hogwarts house and wand, and read new writing by Rowling. The site also became an official digital sales channel for the Harry Potter e-books and audiobooks.

The service opened to the public in April 2012 after an earlier period of limited access. Its name was changed from Pottermore to Wizarding World in 2019 as the digital brand expanded to cover the wider franchise, including Fantastic Beasts.

Pottermore is therefore the original name of the platform, not the name of Rowling’s charity or a fictional location. The website helped extend the books into a participatory online format while preserving Rowling’s role as the source of new canonical background material.