McDonald’s introduced the advertising slogan “Good Time, Great Taste” in 1988.
The phrase was part of McDonald’s long sequence of brand slogans, which helped position the chain as an enjoyable, familiar place for meals rather than simply a fast-food stop. Its wording emphasized both the restaurant experience and the taste of its menu.
McDonald’s has used many slogans across different periods and markets. Earlier campaigns included “You Deserve a Break Today,” while later international branding included “I’m Lovin’ It.” Because slogans sometimes overlapped during transitions and could vary by country, dates in slogan lists can be confused.
The 1988 date identifies the campaign’s introduction in McDonald’s advertising history. It is distinct from the launch dates of the company’s later global slogans and from individual product campaigns.