In 'The Incredibles', what is the name of the fashion designer?

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The fashion designer in “The Incredibles” is Edna Mode. She creates high-performance superhero costumes and is known for combining striking fashion with engineering, protective materials, and practical features.

When Mr. Incredible visits Edna to have his old suit repaired, she quickly decides that he needs an entirely new costume. She then designs matching suits for the entire Parr family, including Elastigirl, Violet, Dash, and Jack-Jack. Edna also builds useful technology into the costumes, such as communication and tracking equipment.

Edna’s most famous design rule is her refusal to use capes. She explains that capes have caused fatal accidents for superheroes, including one involving a cape being pulled into an aircraft turbine. Her blunt warnings make the scene both funny and important to the film’s superhero-world logic.

Edna was created for the 2004 Pixar film by writer-director Brad Bird, who also provides her voice. The character is often associated with real fashion figures such as Edith Head, although Bird has said Edna is a combination of several influences, including James Bond’s gadget expert Q.

Source: Wikipedia · fact-checked Aug. 2026

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