In the British TV programme Dragons' Den, which Dragon invested in Levi Roots's Reggae Reggae Sauce alongside Peter Jones?

The story behind the answer

Richard Farleigh invested in Levi Roots's Reggae Reggae Sauce alongside Peter Jones on the British TV programme Dragons' Den.

Levi Roots presented his Caribbean-style sauce in 2007, seeking money and business support to expand production and distribution. The pitch became a landmark moment in the programme because the product had a memorable identity and clear potential beyond its original small-scale operation.

Farleigh was an Australian-born British investor and entrepreneur who served as a Dragon during the programme's early years. Peter Jones also took part in the investment, creating the partnership associated with the sauce's Dragons' Den deal.

The answer is sometimes confused with other Dragons who appeared during the same era. Duncan Bannatyne and Theo Paphitis were prominent panel members, but they were not the Dragon named in this particular investment pairing.

Source: Wikipedia · fact-checked Oct. 2026

Add question to a list

Choose a list to keep this question in: