In Pixar’s Toy Story 3, Andy’s cowboy-themed toy roundup television show is called Woody’s Roundup.
Woody’s Roundup is a fictional Western television program that appears most prominently in Toy Story 2. Its characters include Woody, Jessie, Bullseye, and Stinky Pete the Prospector. The show’s old-fashioned design, theme song, and merchandise establish that Woody was once a mass-produced television character rather than a unique handmade toy.
The program is important to Woody’s history across the series. In Toy Story 2, Al McWhiggin wants to sell a complete Woody’s Roundup collection to a museum in Tokyo. The show also explains why Jessie and Stinky Pete recognize Woody immediately. Toy Story 3 refers back to the same fictional program as part of the toys’ shared history, although the film’s central story focuses on Andy leaving for college and the toys moving to Bonnie.