In Pixar’s Cars, the hippie Volkswagen van who runs the organic-fuel shop is Fillmore.
Fillmore is one of Radiator Springs’ residents and operates Fillmore’s Organic Fuel, a small business promoting alternative fuel. His relaxed personality, peace-sign decorations, and colorful paintwork contrast with Sarge, the military-surplus Jeep who runs the neighboring Sarge’s Surplus Hut. The two characters often disagree about their outlooks and habits.
Fillmore’s name is also a cultural reference. It recalls the Fillmore concert venues associated with music promoter Bill Graham, including San Francisco’s historic Fillmore auditorium. The film does not require viewers to know that reference, but it fits the character’s counterculture styling.
A common mix-up is to identify Fillmore as a bus or a modern electric vehicle. He is depicted as a Volkswagen Type 2-style van, a vehicle design strongly associated with the 1960s counterculture. His fuel business is part of Radiator Springs’ community life, not a racing team.