How many views did the first Spider-Man: Brand New Day trailer receive in 24 hours?

The first Spider-Man: Brand New Day trailer received 718.6 million views in its first 24 hours, according to WaveMetrix market research reported by Sony.

That figure made it the most-viewed film trailer at the time of its release. It surpassed the previous film-trailer record associated with Deadpool & Wolverine, whose trailer had recorded 365 million views in 24 hours.

The result was part of an unusually large promotional campaign. The trailer’s release followed a day of short teaser clips and fan participation, helping turn the marketing launch into an online event rather than a standard trailer upload.