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What was the name of McDonald’s premium burger launched in 1996 as a major branding campaign?
Answer
Arch Deluxe
In what year did McDonald’s open its first restaurant in Moscow, then part of the Soviet Union?
Answer
1990
Who created the McDonald’s “Big Mac” jingle listing the burger’s ingredients?
Answer
Keith Reinhard
What phrase appeared on McDonald’s signs describing its growing number of customers served?
Answer
Billions and Billions Served
What was the name of McDonald’s first mascot, created for the restaurant’s original 1948 service concept?
Answer
Speedee
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Who created the McDonald’s “Big Mac” jingle listing the burger’s ingredients?
Answer
Keith Reinhard
What phrase appeared on McDonald’s signs describing its growing number of customers served?
Answer
Billions and Billions Served
Which McDonald’s advertising character was a bird associated with breakfast foods?
Answer
Birdie the Early Bird
What was McDonald’s first national advertising slogan built around taking a break?
Answer
You Deserve a Break Today