Who served as Burberry's chief executive from 2006 to 2014?

Angela Ahrendts served as Burberry's chief executive from 2006 to 2014.

She joined Burberry in January 2006 and formally became CEO on 1 July, replacing Rose Marie Bravo. Ahrendts arrived when the company was trying to recover from overexposure of its signature check pattern and the association of some products with counterfeit and “chav” culture.

Working closely with creative director Christopher Bailey, she tightened distribution, reduced the prominence of the check, brought fragrance and beauty licenses back in-house, and expanded Burberry's direct retail and digital businesses. Under her leadership, the company's value rose dramatically, and Burberry became known for unusually sophisticated digital marketing in luxury fashion.

A common mix-up is confusing Ahrendts with Rose Marie Bravo, who was the outgoing CEO, or with Christopher Bailey, who succeeded her in the CEO role in 2014. Ahrendts later left fashion to become Apple's senior vice president of retail and online stores.