What is the title of Burberry's 2016 short film about its founder?

Burberry’s 2016 short film about its founder was titled The Tale of Thomas Burberry.

Burberry released the film on 1 November 2016 as a cinematic retelling of Thomas Burberry’s life and achievements. Rather than presenting a conventional documentary, it reimagined important episodes from the founder’s story and connected them to the development of the British fashion house.

The film was directed by Academy Award-winning filmmaker Asif Kapadia and written by Matt Charman, who had also received an Academy Award nomination. Irish actor Domhnall Gleeson played Thomas Burberry. The production used the style and scale of a film trailer, helping turn a brand-history subject into a dramatic piece of fashion storytelling.

Thomas Burberry founded his company in nineteenth-century England and became associated with practical innovation in weather-resistant clothing. He invented gabardine, a tightly woven fabric patented in 1888, and Burberry later became especially famous for the trench coat. The title is sometimes confused with “The Burberry Story,” but that is a generic-sounding description, not the film’s official name.