In which country did Burberry open its first overseas store in 1910? The answer is France.
Burberry’s first overseas retail expansion took the company to Paris, where it opened a store at 8 Boulevard Malesherbes. Paris was an especially logical destination for a British maker of fashionable outerwear: it was already an international center of luxury, tailoring, and design. The opening marked Burberry’s move from a British specialist outfitter toward an international brand.
Some accounts date the Paris retail presence to 1909, while others describe the first overseas store as opening in 1910. That date variation concerns the timing of the Paris premises, not the country. France remains the canonical answer to the quiz question.
The Paris branch also helps explain why Italy, Germany, and the United States are tempting alternatives. Burberry later expanded into additional international markets, but France came first. Its overseas growth built on the reputation of gabardine and practical rainwear, products that had already attracted explorers, travelers, and military customers.