Who founded the streetwear brand Supreme in 1994?

James Jebbia founded the streetwear brand Supreme in 1994.

Jebbia opened Supreme’s first shop in Manhattan’s SoHo neighborhood, establishing a store aimed at skateboarders and the surrounding New York youth culture. The brand’s identity grew from that local scene rather than from a traditional fashion-house model.

Jebbia had already worked in retail before creating Supreme, including involvement with the influential New York store Union. Supreme later became known for limited releases, collaborations, and a distinctive box-logo design. Those elements helped turn a single skate shop into an international fashion label.

Supreme is sometimes confused with similarly named clothing brands, but James Jebbia is the founder specifically associated with this New York company. The brand was founded in 1994, not in the 2000s when its global popularity accelerated.