Playboy partnered with Supreme on a 2017 capsule collection.
Playboy is an American lifestyle and entertainment brand founded by Hugh Hefner in 1953. Its rabbit-head logo and magazine imagery have been used across fashion, music, and popular culture for decades, making the brand immediately recognizable in collaborative apparel.
Supreme’s Playboy partnership brought that established visual identity into a limited streetwear release. Such capsules typically use co-branded graphics and a small number of garments or accessories rather than becoming permanent core products.
Penthouse is a common mix-up because it is another adult-oriented magazine brand, but it is separate from Playboy. The year and the rabbit logo identify the Supreme collaboration described here.