Rob Law founded the British luggage brand Trunki, which was featured on Dragon's Den.
Law designed Trunki as ride-on luggage for children. The product is shaped so that a child can sit on it and move along using handles, while the case stores belongings for travel. This distinctive design made it different from ordinary children's suitcases.
Trunki grew from Law's product-design work into a recognisable British travel brand. Its products have included ride-on cases and other travel accessories for children, and the company has sold internationally.
The Dragon's Den appearance is frequently discussed because the product became commercially successful despite the investment discussion not producing the outcome many viewers expected. The key fact is that Rob Law is the creator and founder of Trunki, not a dragon or a later company executive.