Sara Davies founded the stationery and craft company Crafter's Companion.
Davies started Crafter's Companion in 2005 while she was a student at the University of York. Her first major product was a tool designed to help crafters make envelopes for handmade cards. She developed the business from that initial idea into a broader company selling craft tools, materials, and related products.
Her entrepreneurial career led to her appointment as a Dragon on Dragons' Den in 2019. Davies became associated with craft, retail, manufacturing, and family-business expertise on the panel. Her story is notable because she built a substantial company before joining the programme rather than becoming known solely through television investment.
Crafter's Companion is sometimes described simply as a card-making company, but its range expanded considerably over time. The business sells products for paper crafting, sewing, die-cutting, and other creative activities. Sara Davies’s television role and her company’s founding are related facts, but they refer to different stages of her career.