Who directed Supreme’s 2014 skate video, Cherry?

William Strobeck directed Supreme’s 2014 skate video Cherry.

Cherry is one of Supreme’s best-known skate films and features footage of prominent skateboarders associated with the brand. Strobeck’s filmmaking helped define the raw, observational style associated with Supreme’s video output, combining skateboarding footage with a documentary-like presentation.

The title can cause confusion because Supreme has released several notable skate videos and promotional films. Cherry is distinct from earlier projects such as 2007’s Fully Flared, which was made in association with Lakai and directed by other filmmakers.

Strobeck’s relationship with Supreme continued beyond Cherry. His work became closely associated with the brand’s visual identity, particularly through skate films and campaign imagery centered on riders, street settings, and unpolished movement.