Who designed Fendi's double-F logo?

Karl Lagerfeld designed Fendi’s double-F logo. He created the emblem after joining the Roman fashion house in 1965, helping give Fendi a distinctive visual identity that became one of luxury fashion’s best-known monograms.

The logo was introduced in 1966, when Lagerfeld was serving as the brand’s creative force for fur and women’s collections. The paired, opposing F shapes were closely associated with Fendi’s name and with the house’s innovative approach to fur. The design later appeared across handbags, leather goods, clothing, and accessories.

A common mix-up is to credit the logo to a Fendi family member because the company remained family-led for decades. Silvia Venturini Fendi later became especially influential in accessories and created major products such as the Baguette bag, but Lagerfeld is credited with the double-F logo itself.