On which Roman street did Fendi open its first boutique?

Fendi opened its first boutique on Via del Plebiscito in Rome. The address is tied to the house’s beginnings as a small shop specializing in leather goods, handbags, and fur.

Adele Casagrande established the original business before marrying Edoardo Fendi in 1925; together, they developed it under the Fendi name. The Via del Plebiscito location provided the foundation for a family enterprise that would later become a global luxury group while remaining strongly associated with Rome.

There is a small historical wording trap. Fendi’s history also records a boutique opened on Via Piave in 1932, and later Roman locations became important as the company expanded. Via del Plebiscito refers to the original Fendi shop and first boutique, not the brand’s later flagship stores.

The family’s early retail success was built on craftsmanship and local reputation. In 1946, the founders’ five daughters joined the business, and nearly two decades later Karl Lagerfeld arrived to modernize its fur collections. Those developments helped carry Fendi from its first Roman address onto the international fashion stage.