Which whisky appeared in the film Lost in Translation as a major Japanese brand?

Suntory whisky appeared in Lost in Translation as a major Japanese brand.

The 2003 film includes Bill Murray’s character, Bob Harris, travelling to Tokyo to make a television commercial for Suntory whisky. The advertising assignment is central to the film’s opening situation and provides several scenes of cultural and professional misunderstanding.

Suntory is a Japanese beverage company founded in 1899 by Shinjiro Torii. It later became one of Japan’s best-known whisky producers, with brands including Yamazaki, Hakushu, and Hibiki. The movie’s fictional commercial shoot is not a documentary account of how Suntory advertising was made, but it uses a real company and real Japanese whisky culture as part of its setting.

The film was written and directed by Sofia Coppola and released in 2003. Its whisky scenes helped make Suntory more recognizable to international movie audiences, although the story focuses on the characters rather than tasting or production details.