Which supermodel was associated with the quote, “We don’t wake up for less than $10,000 a day”?

Linda Evangelista is associated with the quote, “We don’t wake up for less than $10,000 a day.”

The remark became one of the defining quotations of the supermodel era because it captured the extraordinary fees and bargaining power available to the most successful models. Evangelista reportedly made the comment during an interview in the early 1990s, speaking about the commercial value of top models.

The wording is often reproduced in slightly different forms, including “We don’t get out of bed for less than $10,000 a day.” The person most consistently credited with the statement is Evangelista.

Evangelista was also famous for changing her hairstyle frequently. Her phrase “I don’t wake up for less than $10,000 a day” is often used as shorthand for the commercial peak of the supermodel industry.