Claudia Schiffer became the face of Guess in the 1990s, appearing in its famous black-and-white campaigns.
Guess selected Schiffer for advertising inspired by the glamour of 1950s cinema and pin-up photography. The campaigns helped establish her as an international star and became some of the most recognizable fashion advertisements of the decade.
Her Guess work is sometimes confused with campaigns for Chanel, Pepsi, or L’Oréal, all of which also contributed to her public profile. Schiffer’s commercial success complemented her runway and editorial career, including major work for Chanel and appearances on numerous magazine covers.
She was born in Rheinberg, West Germany, and was discovered in a Düsseldorf nightclub in 1987 before moving into international modeling.