Which subscription razor startup was founded by Michael Dubin?

Which subscription razor startup was founded by Michael Dubin? Dollar Shave Club.

Michael Dubin co-founded Dollar Shave Club with Mark Levine after the pair discussed how expensive razor cartridges had become. They began operations in 2011 and built a mail-order model that sent replacement blades and grooming products directly to customers.

The company became famous for a humorous launch video released in March 2012. The ad spread rapidly online, bringing in about 12,000 orders during its first 48 hours and reportedly overwhelming the company’s website. That combination of low-friction subscriptions, inexpensive products, and irreverent advertising challenged the dominance of established razor brands.

Dollar Shave Club is sometimes confused with Harry’s, another direct-to-consumer shaving company, or Billie, which built a prominent women’s shaving brand. The company’s later corporate ownership also changed: Unilever acquired it in 2016 for a reported $1 billion, then sold a majority stake to Nexus Capital Management in 2023.