The customer relationship management startup founded by Marc Benioff is Salesforce.
Benioff founded Salesforce in 1999 after serving as an executive at Oracle. He launched the company with Parker Harris, Dave Moellenhoff, and Frank Dominguez, aiming to deliver business software over the internet rather than through traditional on-premises installations.
That software-as-a-service model became Salesforce’s defining idea. Its CRM tools help organizations manage sales leads, customer support, marketing, commerce, analytics, and related operations through cloud-based subscriptions. Salesforce’s early slogan, “the end of software,” reflected its effort to challenge conventional boxed enterprise software.
The company’s first public offering came in 2004. It later expanded through major acquisitions, including Tableau and Slack, while retaining CRM as its best-known business. Oracle and SAP are important enterprise-software competitors, and HubSpot is another CRM provider, but none is the company founded by Benioff in this question.