Adidas partnered with Beyoncé on the Ivy Park sportswear brand.
Beyoncé relaunched Ivy Park in 2018 with Adidas as a creative and business partner. The collaboration produced clothing, footwear, and accessories combining athletic design with fashion-focused styling and bold color palettes.
Ivy Park originally launched in 2016 as a partnership between Beyoncé and Sir Philip Green’s Arcadia Group. The Adidas arrangement expanded the label and gave it a broader global distribution and product range.
The partnership ended in 2023. Reports described disagreements over branding and creative control, after which Ivy Park and Adidas separated. This timeline matters because Adidas is the correct partner for the major relaunch period, while the original Ivy Park launch involved Arcadia rather than Adidas.