Which sports league partnered with Twitter to stream Thursday Night Football games in 2016?
Answer
National Football League
The National Football League partnered with Twitter to stream Thursday Night Football games in 2016.
The agreement was an important early example of a major sports league using a social-media platform as a live video distributor. Twitter streamed ten Thursday Night Football games during the 2016 season, making the broadcasts available online beyond traditional television distribution.
The deal helped establish Twitter as a destination for live events rather than only a service for short text posts. It also demonstrated the appeal of combining real-time sports viewing with public conversation on the same platform.
This partnership is sometimes confused with Twitter’s later sports and news video arrangements. The 2016 agreement specifically concerned Thursday Night Football and involved the NFL, not the NBA, MLB, or NHL.