Which private-equity firm bought a 50% stake in Supreme in 2017?

The Carlyle Group bought a 50% stake in Supreme in 2017.

The investment marked Supreme’s first major outside ownership deal after years of expansion as an independent streetwear company. Carlyle’s investment provided capital while James Jebbia remained closely associated with the brand’s creative direction.

Supreme’s ownership changed again in 2020, when VF Corporation agreed to buy the entire company. That transaction valued Supreme at approximately $2.1 billion, making it separate from Carlyle’s earlier minority investment.

A common mix-up is to identify VF Corporation as Supreme’s 2017 investor. VF became the owner later; The Carlyle Group was the private-equity firm connected with the 2017 50% stake.