Shopee is the online marketplace associated with a stylized orange shopping-bag logo.
Shopee was founded in Singapore in 2015 and operates as an e-commerce subsidiary of Sea Limited. It began as a mobile-focused marketplace, reflecting the rapid growth of smartphone shopping across Southeast Asia. Its platform allows consumers and merchants to buy and sell products, with services adapted to local markets and payment preferences.
The orange bag icon is a distinctive part of Shopee’s visual identity and is often paired with a white, stylized “S.” The logo can be confused with other shopping apps because orange is widely used in e-commerce branding, but the bag-shaped mark is strongly associated with Shopee. Temu, Tokopedia, and Lazada are different marketplaces. Shopee has also expanded beyond Southeast Asia into markets including Taiwan and parts of Latin America.